We just shipped the biggest update to TuBot since launch. The new assistant is faster, more accurate, and noticeably more conversational. Here’s the story behind the rebuild and what it means for the businesses running on TuBot today.

Why we rebuilt it

Customer expectations moved. Two years ago, “AI assistant” meant a glorified FAQ search. Today, your customers are comparing your bot to ChatGPT. If it can’t hold a real conversation, recommend a product, or remember what they said two messages ago, they’ll notice — and they’ll disengage.

What’s new

• Lower latency. Average first-token response is under 800ms, even with full conversation history in context. No more awkward “thinking…” pauses.
• Better tool use. TuBot now reliably calls your booking, CRM, and inventory tools when it needs to — not just when prompted.
• Multilingual by default. The same bot speaks Spanish, English, and Portuguese natively, switching mid-conversation when the customer does.
• Tighter brand voice. You can give TuBot a tone of voice brief and it sticks to it — no more generic “As an AI…” disclaimers.

What didn’t change

We kept the things that already worked: the unified inbox across WhatsApp, Instagram, and Messenger; the human escalation flow; the dashboard; and the fact that we never train on your customer data.

Try it

If you’re already a customer, you’ll get the upgrade automatically this week. If you’re not, start a conversation with TuBot on WhatsApp and see what the new version can do.